Sacha Baron Cohen as Borat in the new film Borat 2
Creator and star, Sacha Baron Cohen brings his infamous character, Borat, out of retirement for his new film Borat 2. This film is set to release on October 23, 2020 to Amazon Prime streaming service. The first film, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, was released 14 years ago. It was a big success and grossed about $262 million. This film was the first film to start production during the Coronavirus pandemic shut down. They began production the day after restrictions were eased. They had a small crew and rushed to complete the film in order to have it released before election day. Amazon studios swooped in and gained full rights of the film in hopes it would be a big success like its predecessor.
In the first film, the character of Borat is a Kazakhstan local who travels to America in order to learn about American culture. Sacha Baron Cohen dressed as Borat and interacts with people and exposes their true selves and biases. He uses his character to slightly provoke the people he interacts with while giving the audience a storyline to follow. Based on the trailer, Borat 2 is the same character that travels to America, but this time amidst the Coronavirus, election, and many other summer events. He travels with his daughter and has to wear many disguises in order to not be recognized by people. One of the events showed in the trailer that Borat attins was a friend of mine’s cotillion. She can be seen up front of the trailer. No one knew at the time that it was Borat and were all shocked at what they saw. I am very interested to see this sequence play out in the full movie.
Borat 2 Official Trailer
This movie has taken marketing tactics of using tik tok, big name celebrities, twitter, and other similar methods in order to clearly target a younger audience. Youtube star, David Dobrik, came out of a 5 month video drought to post a video with Borat. This video is solely centered around Borat and is being used as a unique way to promote the film. Sacha Baron Choen has also used twitter to promote his film. He has created a Borat twitter profile that acts as it is just the character himself on Twitter. This is a great marketing tool because it allows for people to be able to interact with a character and therefore develop a bigger interest in him and the new movie.
During these tough times of a pandemic, election, social injustice rallies, etc. it will be intriguing to see how a character from 14 years ago operates in the present day. There are many sensitive topics in the current world that a character like Borat could find himself offending people if he is not careful. But, I think Borat will be a great comedic release in a rough year and a year with very few movie releases. I look forward to watching this film.
Borat dressed as President Trump
https://brobible.com/culture/article/seth-rogen-borat-2/
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